Why App Localization Matters?

Why App Localization Matters?

You have developed an e-commerce app designed for an international audience, primarily in English. However, you recognize the significant potential in the Indonesian market, where e-commerce is booming.

Based on a survey of 8,709 global consumers in 29 countries in Europe, Asia [including Indonesia], North America, and South America, CSA Research found that 76% of online shoppers prefer to buy products with information in their native language. In addition, 40% will never buy from websites in other languages. These findings, and hundreds of other online consumer buying preferences, are detailed in “Can’t Read, Won’t Buy – B2C,” a new report by independent market research firm CSA Research.

– A Passage from the CSA Research’s Report

To capitalize on this opportunity, you decide to localize your app for Indonesian users.

But what exactly is App Localization and what is its significance? Let’s elaborate a bit.

What is App Localization?

App localization is the process of adapting an application to the linguistic, cultural, and functional requirements of a specific target market. It goes beyond mere translation, encompassing various aspects such as:

  1. Language Translation: The most fundamental aspect of localization is translating the app’s content into the target language(s). This includes not only the user interface but also in-app text, descriptions, and user-generated content.
  2. Cultural Sensitivity: Effective localization takes cultural nuances into account. Icons, symbols, colors, and even imagery may need to be adjusted to align with the preferences and sensitivities of the target audience.
  3. Regional Preferences: Some regions may have different preferences for date formats, units of measurement, or currency symbols. A localized app should cater to these regional variations.
  4. Legal and Regulatory Compliance: Different countries have varying legal and privacy requirements. Ensuring that your app complies with these regulations is crucial to avoid legal issues.

The Significance of App Localization

As a continuation of the firm’s long-running “Can’t Read, Won’t Buy” series, CSA Research again worked with survey specialist Kantar. To gather the verified and comprehensive sample, Kantar vetted 31,933 consumers around the globe, eliminating thousands via its patented Honesty Detector software, filters, and trap questions to yield the verified 8,709 responses. The results, which were analyzed by CSA Research, provide reliable data to make the ROI case for delivering localized content throughout the customer journey.

– Another Passage from CSA Research’s Report

  1. Market Expansion: Localizing your app opens doors to new markets and demographics. It allows you to reach a global audience and potentially increase your user base exponentially.
  2. Improved User Experience: Users are more likely to engage with an app that feels familiar and speaks their language. Localization enhances user satisfaction and loyalty.
  3. Competitive Advantage: By offering a localized app, you stand out from competitors who haven’t made the effort. This can give you a competitive edge in both local and global markets.
  4. Increased Revenue: Localized apps often result in higher conversion rates and more in-app purchases, leading to increased revenue streams.

In an era where global connectivity is the norm, app localization is no longer optional but a strategic necessity. It not only broadens your app’s reach but also enhances user engagement and satisfaction. For businesses and developers aiming to make a significant impact in the competitive app market, investing in app localization is a wise and forward-thinking choice. Unlock the potential of the global market, one localized app at a time.


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