Localization has emerged as a pivotal driver for businesses seeking significant returns on investment (ROI). Citing a study by the Common Sense Advisory, companies investing in localization witness an average ROI surge of 300%. Further bolstering this, research from the Localization Research Centre at the University of Limerick reveals a notable 52% uptick in international sales post-website localization.
Let’s delve into the specific localization strategies adopted by leading global enterprises, unraveling the precise ROI and outcomes achieved.
- Insightly: With a vast user base spanning 100 countries, Insightly, a CRM system, recognized the imperative of delivering a seamless platform experience worldwide. By leveraging cutting-edge technology, Insightly overhauled its translation workflows, swiftly generating high-quality localized content across web and mobile apps in five languages. The outcome? A 10% expansion in their customer base within six months, with a substantial 60% revenue traction from non-U.S. markets.
- Eventbrite: Despite securing global traction across 150 countries, Eventbrite aspired for broader international growth. Prioritizing authenticity and accessibility, the company invested in a developer-friendly localization system, facilitating streamlined processes and expanding its global presence across 17 new languages.
- Onshape: As a pioneer in CAD platforms, Onshape initially relied on internal localization processes, but transitioned to cloud-based translation management to fortify its APAC market penetration and boost ROI. This strategic shift catapulted Onshape’s lead generation in Taiwan by an impressive 500% within three months of implementation.
- Prezi: To cater to its expansive user community, Prezi adopted a hosted solution via Transifex, steering clear of infrastructural overheads and enabling seamless, quality localization in thirteen new languages. This transition to continuous localization workflows has fortified Prezi’s global outreach and user engagement.
- Trello: A globally recognized project management platform, Trello sought to enhance user engagement by delivering content in native languages. By embracing tools that fostered collaboration between translators and developers, Trello successfully launched in 20 languages, witnessing substantial growth rates exceeding 35% from local marketing initiatives.
These case studies underscore the transformative impact of localization in augmenting global business expansion and fostering robust customer engagement on an international scale. So, when do you plan to boost your ROI?
===
protranslasi.com | It’s All About Quality and Experience!
See our previous blog post on “A Glimpse Into The Rich Tapestry of Indonesian Language and Culture“.
WhatsApp Us