Localization: The Secret Ingredient to Viral Marketing
Localization is the process of adapting content to suit a specific language, culture, and region. In the world of marketing, localization can be the secret ingredient to creating viral marketing campaigns that resonate with audiences and drive engagement. One concept from Jonah Berger’s 6 “STEPPS” to viral that can be applied to localization is Emotion. …
Localization: The Secret Ingredient to Viral Marketing Read More »